From the Manager's Bookshelf - Indispensable: How to Become The Company That Your Customers Can't Li
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       From the Manager's Bookshelf

Book Title: Indispensable: How to Become The Company That Your Customers Can't Live Without
ISBN: 0471703087

Author: Joe Calloway

Year Published: 2005

Helpful to: Veterinarians/Owners/Managers/Administrators/Staff

Brief Review: Intense business competition has made many products and services interchangeable, and made price the ultimate determinant for consumers. When customers know they can get the same product at a lower price from someone else, they will. That is, unless you give them something they can't get anywhere else. Indispensable shows businesses how to break out of the commodity trap and create customer loyalty that overcomes the power of pricing.

Reviewers Comments: I found Mr. Calloway's book to be the perfect remedy for finding new ways to teach "value of service" to her support staff. Mr. Calloway is straightforward, with no-nonsense examples from outside the veterinary industry. The book outlines the Five Drivers of success that are key to becoming indispensable. With uncertain economic times ahead of us, I found Mr. Calloway's book to be indispensable. Brenda Tassava, CVPM

From the Manager's Bookshelf is a member service of the Veterinary Hospital Managers Association, Inc. (VHMA) www.vhma.org. The resources and/or publications contained in From the Manager's Bookshelf are for informational purposes only. The views and opinions expressed by member reviewers are not those of VHMA. The VHMA does not seek to endorse or promote these resources and/or publications and does exercise any responsibility over the content. VHMA does not accept liability due to errors and omissions. 
 

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