From the Manager's Bookshelf - Step Into The Spotlight
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       From the Manager's Bookshelf

Book Title: Step Into The Spotlight 'Cause ALL Business is Show Business!
ISBN: 9780978191306

Author: Tsufit

Year Published: 2008

Helpful to: Hospital leaders for marketing purposes.

Brief Review: "Step Into The Spotlight! distills the complexity of marketing and promotion down to one profoundly simple idea: How can you sell to them unless you can get them to stop on your channel? With her trademark humor, Tsufit delivers the secrets to capture and hold your audience’s attention. This book is as captivating and dynamic as the author herself! Devour this book!”

Reviewers Comments: This book was recommended by Dr. Carla Case McCorvey at the VHMA Retreat in Sanibel.  It was an easy, fun read that gave "permission" to toot your own horn.  For any hospital that is wanting to get their name out there and who might not yet be sold on the idea of networking, this is a must read. Lisa Yackel, CVPM, PHR.

From the Manager's Bookshelf is a member service of the Veterinary Hospital Managers Association, Inc. (VHMA) The resources and/or publications contained in From the Manager's Bookshelf are for informational purposes only. The views and opinions expressed by member reviewers are not those of VHMA. The VHMA does not seek to endorse or promote these resources and/or publications and does exercise any responsibility over the content. VHMA does not accept liability due to errors and omissions. 

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