| From the Manager's Bookshelf
Book Title: Step Into The Spotlight 'Cause ALL Business is Show Business!
Year Published: 2008
Helpful to: Hospital leaders for marketing purposes.
Brief Review: "Step Into The Spotlight! distills the complexity of marketing and promotion down to one profoundly simple idea: How can you sell to them unless you can get them to stop on your channel? With her trademark humor, Tsufit delivers the secrets to capture and hold your audience’s attention. This book is as captivating and dynamic as the author herself! Devour this book!”
Reviewers Comments: This book was recommended by Dr. Carla Case McCorvey at the VHMA Retreat in Sanibel. It was an easy, fun read that gave "permission" to toot your own horn. For any hospital that is wanting to get their name out there and who might not yet be sold on the idea of networking, this is a must read. Lisa Yackel, CVPM, PHR.
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