| From the Manager's Bookshelf
Book Title: Startup Guide to Guerrilla Marketing
Author: Jay and Jeannie Leninson's
Year Published: 2008
Helpful to: Marketers
Brief Review: Startup guide to guerrilla marketing: a simple battle plan for first-time marketers.
Reviewers Comments: A great way to think outside the box. Develop and implement marketing plans without the expense of a PR firm. There are hundreds of ideas that you could easily implement into your business. Create better business results, at less cost, faster. Becky Zane, VPI Field Educator
From the Manager's Bookshelf is a member service of the Veterinary Hospital Managers Association, Inc. (VHMA) www.vhma.org. The resources and/or publications contained in From the Manager's Bookshelf are for informational purposes only. The views and opinions expressed by member reviewers are not those of VHMA. The VHMA does not seek to endorse or promote these resources and/or publications and does exercise any responsibility over the content. VHMA does not accept liability due to errors and omissions.