| From the Manager's Bookshelf
Book Title: The New Rules of Marketing and PR
Author: David Meerman Scott
Year Published: 2007, 2009
Helpful to: Practice Managers and those who do the marketing within your practice
Brief Review: The Internet and social media have transformed the way companies communicate with consumers. The New Rules of Marketing and PR shows you how to leverage the potential of Web-based communication to build a personal link with your market. Forget old advertising tactics that don't work online. Adopt the new rules and start a profitable relationship with your buyers and those who influence them.
Reviewers Comments: I had already been dabbling in the world of social media and blogging to promote our practice, but this information really opened my eyes to the realm of possibilities. Written in a straight forward manner that teaches beginner to intermediate Internet marketers and beyond. After reading this book, and implementing several of the tips, I have seen a dramatic positive impact to the number of visitors to our web site, our blog, as well as our Facebook Fan pages. Brenda Tassava, CVPM
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