From the Manager's Bookshelf - New Rules of Marketing and PR
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       From the Manager's Bookshelf

Book Title: The New Rules of Marketing and PR

ISBN: 978-0-470-37928-8

Author: David Meerman Scott

Year Published: 2007, 2009

Helpful to: Practice Managers and those who do the marketing within your practice

Brief Review:  The Internet and social media have transformed the way companies communicate with consumers. The New Rules of Marketing and PR shows you how to leverage the potential of Web-based communication to build a personal link with your market. Forget old advertising tactics that don't work online. Adopt the new rules and start a profitable relationship with your buyers and those who influence them.

Reviewers Comments: I had already been dabbling in the world of social media and blogging to promote our practice, but this information really opened my eyes to the realm of possibilities. Written in a straight forward manner that teaches beginner to intermediate Internet marketers and beyond. After reading this book, and implementing several of the tips, I have seen a dramatic positive impact to the number of visitors to our web site, our blog, as well as our Facebook Fan pages.  Brenda Tassava, CVPM

From the Manager's Bookshelf is a member service of the Veterinary Hospital Managers Association, Inc. (VHMA) The resources and/or publications contained in From the Manager's Bookshelf are for informational purposes only. The views and opinions expressed by member reviewers are not those of VHMA. The VHMA does not seek to endorse or promote these resources and/or publications and does exercise any responsibility over the content. VHMA does not accept liability due to errors and omissions. 

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