Annual Conference 2012 - FRIDAY
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FRIDAY, October 19, 2012 

7:00 a.m. to 5:00 p.m. Conference Registration
7:30 a.m. to 8:30 a.m. Continental Breakfast with Exhibitors
7:30 a.m. to 8:30 a.m. Open Committee Meetings (VHMA Committee Information)

8:30 a.m. to 12:00 p.m. GENERAL SESSION

Transforming Stress: Turning Destructive Tension into Productive Action

Guest Speaker: Rick Silva

Whether your role is that of an Office Manager, Practice Manager, Hospital Administrator or Practice Owner the common thread is organizing people to work together effectively, efficiently and profitably. Veterinary management professionals are at the center of the business and, consciously or not, positioned themselves to make a real difference in the way it functions. There are people above, below and to the side, all depending on them to orchestrate the day-to-day dance of executing a service based business; the smoother the dance the better the service and the higher the profitability. This level of responsibility and influence can make those who practice it day-in-day-out highly stressed, frustrated and even burned out.

The focus of this presentation will be to explore the sources of stress and provide practical systems, process and actions to gradually and consistently transform stress. We’ll start by differentiating Healthy Stress from Unhealthy Stress and to provide you with tools to eliminate the unhealthy variety and use the creative tension that remains to move your practice forward. The goal is to make work life easier for everyone and it has to start with you, the ones who orchestrate it all. A few simple changes in your approach will open the door to everyone else following suit. You will walk away with practical tools that you can begin using on Monday after the conference.

Topics to be covered:

  • Thriving in an Interrupt Driven Environment: How do I ever have time to focus?
  • Managing Up, Down and to the Side: Is there anyone I don’t report to?
  • Setting Priorities: Choosing Important Over Urgent.
  • Delegation: Whose Monkey is This Anyway?
  • Reclaiming Energy: Enjoying Work and Home.
  • Systems and Processes: Reducing the Backlog and Smoothing the Flow.  
  • Communication that reaches people the first time: What I meant was ...

12:00 p.m. to 2:00 p.m. Lunch with Exhibitors

2:00 p.m. to 4:00 p.m. GENERAL SESSION 

 Roundtable Discussions

Roundtable Discussions are among the most flexible and informal educational format offered at VHMA educational events. Roundtable Discussions allow for extended discussion among a small cohort of professional colleagues. Roundtable Discussions are excellent venues for giving and receiving targeted feedback, engaging in in-depth discussions, and meeting colleagues with similar interests.

To facilitate Roundtable Discussions, attendees are broken up into groups of 6 to 10 individuals per round table. A predetermined topic is assigned to each round table. The topics are provided to initiate in-depth discussion on one or more subject matters. A subject matter expert is assigned to moderate each round table and topic. When the program begins, attendees are instructed to start discussion on the predetermined topic(s) at their respective table.  Discussion sessions are time-limited (based on total number of attendees and topics) and may range from 15 to 30 minutes per discussion session. At the conclusion of each discussion session, a program moderator will announce that the current discussion session has concluded and that it is time for attendees to rotate to another table and topic(s).  Attendees may pick and choose topic discussions they wish to participate in. Table moderators may take notes which will be made available to attendees after the event.

Roundtable Topics:

  • Marketing: Key Performance Indicators for Marketing Effectiveness - what are the key performance indicators and how do you track them? 
  • Human Resources: How do you support a team member who is dealing with a life crisis and how do you manage the impact on the entire team?
  • Leadership: How do you inspire a shared vision between owner and manager?
  • Customer Service: Back to the basics, what should great customer service look like?
  • Strategic Planning: Why are you in business? Is your mission statement just a statement or is it a visible part of your practice culture? What are the tangible ways that you have integrated your mission and vision statements into everyday operations?
  • Fundamentals: Job descriptions - how do you set clear expections?
  • Financial: DVM compensation - what works in your practice?
  • Special/Emergency: DVM compensation - what works in your practice?
  • Inventory: What steps have you taken to compensate for lost pharmacy revenue?
  • IT: Gadgets and Gizmos that make practice life easier.
  • Operations: We have all sacred systems or policies that are no longer relevant or effective - what system or policy needs an overhaul.
  • Finance: Alternative payment options - what works and what does not?
  • Legal: How does your practice respond when you discover a medical error?
  • Marketing: What low cost marketing efforts have you found that work best?

4:15 p.m.   VHMA General Membership Meeting
5:00 p.m.   Webster Sponsored Reception
6:00 p.m.    CVPM Board of Directors (Board Members Only)


* Separate registration required, attendance is limited.
** Attendance limited to CVPM members only.

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