Management Exchange Schedule
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THURSDAY, February 18, 2016

7:00 a.m. - 8:00 a.m. Registration and Breakfast

8:00 a.m. - 5:00 p.m.: 

 

Human Resources Hot Topics
What Human Resource topics are the hot ones, and why should they matter to YOU? Topics including Servant Leadership, Employee Engagement, Generational Impact – will be tackled by insightful practice leaders who are skilled at providing ideas for addressing them. Come to this session ready to take new ideas back to
your practice! Presenters: Angela Linvill and Leslie Boudreau, RVT, BAS, CVPM

Networking Break

Human Resources Triumphs and Blunders
The good, the bad and the ugly Human Resource “mini case studies” will be shared in this no holds barred session. Predetermined presenters will present the entire story – from the reasons why they decided to make a change to the final outcome (whether good or bad). Audience discussion and dialogue will add another meaningful dimension to this program

Sponsored Lunch Program


Human Resources Application Station: Make Them and Use Them
Let’s do this! Human Resource application stations will give attendees the opportunity to create tool kits they can take back to their practice and immediately implement. Stations will be set up for engagement, new employee onboarding, team building and career guidance. Presenters: Angela Linvill and Leslie Boudreau, RVT, BAS, CVPM

Networking Break


Lights, Cameras: Spooky Human Resource Stories
Boo! Spooky Human Resource situations happen every day, as you will discovery from the scary video clip interviews - shot last year with VHMA members - that await you in this spine-tingling session. After watching the clips, attendees will be asked to provide recommendations to address the issue. This is a great opportunity for new and seasoned managers to apply their Human Resources knowledge. Presenter: Kerrie Foley-Koch, CVPM

 

6:00 p.m. Welcome Reception

 

FRIDAY, February 19, 2016

7:00 a.m. - 8:00 a.m. Registration and Breakfast

 

8:00 a.m. - 5:00 p.m.: 

Taking Action with Practice Data
Working with practice data is hard. It's not enough to know what your numbers are; you need to know what to do with them. And, this activity always needs to be aligned with the defined strategy in the practice. In this session we'll look at a few key practice metrics and show how to turn them into action to improve patient health and practice profitability. Presenter: Martin Traub-Werner, MILR

Sponsored Lunch Program

 

Finance Triumphs and Blunders
The good, the bad and the ugly Finance “mini case studies” will be shared in this no holds barred session. Predetermined presenters will present the entire story – from the reasons why they decided to make a change to the final outcome (whether good or bad). Audience discussion and dialogue will add another meaningful dimension to this program

Networking Break

Roundtables Discussions
Roundtable Discussions are among the most flexible and informal educational formats offered at VHMA education events. Roundtable Discussions allow for extended discussion among a small cohort of professional colleagues. Roundtable Discussions are excellent venues for giving and receiving targeted feedback and engaging in-depth discussions. Attendees are broken up into groups of 6-10 individuals and are presented with predetermined topics for time-limited discussions. Roundtable Discussions will focus on important topics to you at the time of the Exchange. Participants will have the opportunity to identify discussion topics at the time of registration and at the start of the meeting. Bring your biggest challenge and get guidance from your colleagues.

 

Optional Hospital Tour

  

SATURDAY, February 20, 2016

7:00 a.m. - 8:00 a.m. Registration and Breakfast

 

8:00 a.m. - 12:00 p.m.: 

Search Engine Optimization (SEO) Focus
In this session we will explore what your practice needs to know and do to succeed with Google and Internet marketing. This program will focus on: satisfying Google’s search algorithm criteria and latest updates; why higher search rankings lead to more traffic at your physical practice location; advanced paid advertising strategies to help you win real estate on the first results page while attracting local patients; the benefits of choosing a mobile responsive website design; and social media’s power, using Facebook and 3rd party review sites to drive clients to your door.

 

Guest Speaker: Marcus Sullivan
Marcus Sullivan, Senior Account Executive, Vet Brand, has years of veterinary sales, marketing and leadership experience, which he utilizes to help hundreds of veterinary professionals attract new pet owners and become leaders in their field. A veterinary marketing expert, Marcus has spoken at many major veterinary conferences including NVAC and at Kansas State University.


Networking Break

Appy Hour
Join us for our unique Appy Hour Session where attendees are encouraged to share their experiences with off-the-shelf, non-veterinary software or mobile device applications that they have found to be new management “must haves”. Discussion is focused on sharing new technology that can be effectively transferable to veterinary practice management. Presenter: Mathieu Doyon, LLB, MBA, CVPM

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