Webinar - Beyond “One Size Fits All:” Marketing the Specialty and Emergency Hospital
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When: Thursday, July 13, 2017
1:00 pm to 2:00 pm EST
Where: United States

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Specialty and Emergency Hospitals are in a league of their own when it comes to veterinary business practices--- 24 hour care, specialized staff and life-threatening emergencies set these facilities apart from day practices.

To market their specialties effectively, managers and administrators must adopt a distinct mindset and focus on targeting their services to groups, as well as cultivate relationships with referring veterinarians.

Emergency and specialty hospital practitioners will benefit tremendously from this webinar, which emphasizes marketing strategies that are exclusively geared to the unique issues of specialty and emergency veterinary care.  
Speakers: Amy Kelley-Williams, MBA, CVPM and Carol Hurst, LVT, CVPM, CVJ

Amy Kelley-Williams, CVPM, MBA-HR
As a veterinary professional and Certified Veterinary Practice Manager (CVPM), Amy has been in the veterinary field since 1999.  She has worked in both small and large hospitals, both emergency and wellness hospitals, and she has served her hospitals in all capacities - as a Kennel Technician, a Veterinary Technician, a Customer Service Representative, an Inventory Manager, a Practice Manager, and currently, as Practice Administrator.  She has also spent many an hour helping rescue groups with their medical needs, as it is something that keeps her and her family happy!  Due to her passion for helping others become effective, motivated individuals, she helped form the Houston Veterinary Practice Managers Association in 2010, serving as President of the association’s Board of Directors since 2015. Additionally, Amy wanted to take her education and career a step further, and she gained her Master’s in Business Administration, with a focus in Human Resources, in March of 2017.
Carol Hurst, LVT, CVPM, CVJ
Carol has been in the veterinary industry since 2005 when she graduated technician school and became a Licensed Veterinary Technician.  A fascination with animal medicine was only the beginning.  Even more than helping furred and feathered friends, she found that she enjoyed being able to affect the positive change within her clinic that having a leadership role afforded her.  She’s been managing for nine years.  An interest in using her skills to improve the veterinary industry has led her to volunteer her time. She currently writes articles to help educate bird owners through the National Association of Avian Veterinarians, she served as the Newsletter Editor for her state Veterinary Technician Association, she writes articles for her state’s veterinary association’s website dedicated to educating pet owners and she’s also written numerous management related articles.  Through her quality education materials she gained the designation as a Certified Veterinary Journalist in December of 2016. After many years of study, she gained the designation as a Certified Veterinary Practice Manager in November of 2016.  Additionally, she has been a member of her local Practice Managers Association since 2010 and currently serves as the Vice-President.

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