WEBINAR: When Pet Death is the Innovative Differentiator

When:  Aug 13, 2020 from 13:00 to 14:00 (ET)
WEBINAR: When Pet Death is the Innovative Differentiator
Thursday, August 13, 2020
1:00 PM - 2:00 PM EST

Is your clinic future ready? Business and consumer needs are changing at lightning-fast speed, therefore it’s even more imperative that every organization is continuing to innovate their enterprises’ offerings. What’s changed in your business, and had an impact on financials, positively and negatively? In this fast-paced webinar, attendees will be lead down a business path of looking at innovation, disruption, to the conclusion of the enlightening presentation with how to make pet loss a business differentiator along with other creative thought-starter ideas.

Speaker: Coleen Ellis, CT, CPLP
In 2004, the death of her dog, Mico, guided Coleen Ellis to start Pet Angel Memorial Center, Inc.®, the nation’s first stand-alone pet funeral home. In 2009, due to demand, Coleen founded Two Hearts Pet Loss Center, to consult with those wanting to provide meaningful pet death care services in their communities, as well to be an educational resource in the pet grief discipline. She has a certificate in Death and Grief Studies Specializing in Pet Loss Companioning as well as being Certified in Thanatology and a Certified Pet Loss Professional. In the fall of 2011, Coleen released her first book Pet Parents: A Journey Through Unconditional Love and Grief. By 2014, she had joined a business partner in creating a national brand of pet memorial centers, The Pet Loss Center. She remains a consultant and advisor for The Pet Loss Center.

She is a founder and past co-chair of the Pet Loss Professionals Alliance and the current Executive Director and past president of the International Association of Animal Hospice and Palliative Care. She is currently serves on the Board of Trustees for Cincinnati College of Mortuary Science as well as her alma mater, Fort Hays State University and is the 2018 Alumni Achievement Award recipient. She shares her home in Southlake, TX, with her husband, Chris Burke, and their four four-legged children Albert, Rudy, and Beulah.

VHMA Members - Free
Non Members - $30

To ensure the best possible experience for all attendees, we have established some basic rules for event participation. The goal is to  preserve a climate that encourages civil and professional dialogue, VHMA reserves the right to suspend or terminate access to VHMA events for anyone who violates these rules.




Peggy O'Brien