Annual Conference - 2014 Educational Needs Assessment Survey Details
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The Program Committee is seeking your assistance with the educational program selections to be presented at the upcoming 2014 Annual Conference. Based on previous program evaluations, the Program Committee has compiled a short list of potential general sessions for your review. We typically offer three general sessions, with a few targeted breakout sessions.

Please provide an answer for each item. Rank your answers 1 to 10 (1 being least important and 10 being most important) in the VHMA Educational Needs Assessment Survey. 

2014 Annual Conference Program Proposals:

The State of Practice – One Year Review of Insider’s Insight Data and the Changing Face of General Practice
This presentation will look at the year in review, including the key economic indicators as tracked monthly by VHMA’s Insider’s Insight Benchmark Report (revenue, transactions, new clients and new patients), as well as data from other sources. We will review how practices performed month-to-month, as well as compare 2014 to 2013. We will discuss how well the year matched expectations, and what predictions can be made for 2015. In addition to reviewing the benchmark data, we will look at the historical perspective of general practice, current changes in general practice including extended hours, incorporating specialists, hybrid practice models, corporate ownership, collaborations with non-profit, etc., and what general practice might look like in the future. 

Finance 202: Financial Literacy Beyond the Basics
Financial literacy is about knowing what the numbers really mean, not only understanding what the financial statements are saying but also understanding financial concepts and basic number analysis. Not only what the numbers mean, but why it matters. Owner veterinarians wear three hats: practicing veterinarian, business owner and investor. As a practicing veterinarian, they don’t have to have an intimate knowledge of the financial statements. As an owner and investor, however, understanding the financial statements becomes much more critical. Here is where the manager can play an important role. This presentation will focus on increasing the financial knowledge that managers need to know to be able to explain it to their owners so they can increase their value to the overall operation of the business. With so much information available today, it is important that managers don’t get lost in the numbers, but keep themselves focused on what they are trying to accomplish and which numbers are meaningful to help them stay on course.

The Evolution of Management Metrics
As someone who is responsible for the performance of your practice, at times you have probably questioned the significance of some of the management metrics used in your practice. And in some cases, you may have even watched certain metrics go from being very important to pretty much insignificant over time. With all the changes in veterinary practice management that have taken place over the past few years, it’s necessary to understand what metrics are needed to best measure success of your practice in today’s business climate. This seminar will focus on the most needed measurements that should be considered for your practice’s management metrics.

Critical Aspects of Controlling Your #2 Expense
Have you ever considered how the 80/20 rule affects inventory management in your practice? If 80% of your product revenue comes from 20% of your products, then it’s safe to say that effective management of the 20% of your inventory that constitutes 80% of your inventory revenue and expense is VERY necessary. But the common question is ‘what constitutes effective inventory management’? This seminar will focus on the critical aspects of effective management of the products you buy and sell.

The Practice Managers Role: Past, Present and Future
This interactive session will focus on trends in veterinary management, the past and current role of the management professional including techniques and processes, and what the future management professional might look like.  Facilitated discussion will encourage attendees to develop a list of assumptions about what changes in management might be expected, what the future management professional’s career might look like, and what role management will play in shaping the industry.

Clarity of the Management Matrix
Bogged down by HR? Do you have challenges in Finance, Marketing, Operations or Inventory? The day-to-day function of a manager is to harmoniously balance all aspects of the veterinary practice so that the practice grows and is profitable.  Learn what successful managers do to “bring it all together”.

Creating a Mindset for Change and Innovation
This presentation shows how an intentional focus on what you want rather than on what you are trying to avoid turns insight into actions and actions into breakthrough results. Here's the metaphor: You buy a new car and it happens to be red. Suddenly you see red cars everywhere you look. Why? Because you're focusing on red cars. She explains how this focus can benefit you, why we unconsciously focus on negative thoughts and how we can rewire our brains to focus on positive outcomes. Learn how to pinpoint your greatest strengths and values and align them with the right organizational vision.

This is not another positive "attitude" program, it is a program that delves into our natural instincts to focus on what we fear and are trying to avoid. Once people understand this concept, their awareness of intentional focus on what they do want becomes very powerful. The presenter will demonstrate simple tools to help turn your organization's focus around and provide stories of how organizations have implemented this successful mindset. Attendees will walk away with a clear method of how to create a positive future for their organization.

Leading from Potential to Performance
This track is designed to introduce the concept of Employee Value Potential (EVP) and the leadership needed to help realize employees’ overall potential then how to turn it into performance. The challenge for leaders is that we tend to get stuck in current performance and do not create the space for employees to grow into their future potential. Creating space to foster future potential is about giving people the authority to do their job to the best of their creative ability. The objectives for this track/course are:
1.    How to identify employee value potential (EVP)
2.    How to transform potential to performance
3.    How to create leaders among followers

Obtaining and developing your human capital is perhaps the best investment to make in consideration of overall practice success and value.

Team Synergy
Learning to provide the inspiration for your team, department and associates to get the maximum out of every day is possible. Inspired team members have potential to help your practice reach its goals. Motivated employees who are reaching performance goals are likely to provide better patient care and, in turn inspire client compliance.

Meeting the Needs of the ‘New Consumer’
The deteriorated economic climate from the past few years has transformed the typical consumer. Buying habits have changed, trust in companies has diminished, and consumer confidence has plummeted. Profit margins have slimmed. With profit margins slipping, a few missteps can mean the difference between success and failure, and between profit and loss. One of the most unforgiving errors is not understanding your consumer’s needs. These factors require practice leaders to have an understanding of their client’s needs and laser-focused execution of meeting their needs. This seminar will focus on how the veterinary consumer has evolved and what practices can do to build their trust and confidence and to meet their needs.


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