Several weeks ago, the Broad Ripple Animal Clinic and Wellness Center’s Facebook page passed the 2,000 “likes” mark. It has been a slow and gradual process where we have nurtured the fire we kindled a few years ago as part of our social media strategy. It seems like just yesterday that we passed the 1,000 fan milestone, but it was actually a little more than a year ago.
What are my thoughts on Facebook for veterinary practices after doubling our audience? Quality beats quantity every time, and we must all remember that we are merely “leasing” space on Facebook. Read full story....