I recently spoke with Cheree, their veterinary practice manager and a VHMA member, about how their practice has gone above and beyond to provide client service that truly connects with pet parents online.
What Does Azzore Veterinary Specialists Do with Social Media That’s So Different?
Azzore Veterinary Specialists post Facebook & Twitter photo and status updates of every single one of the pet patients they admit for care. (Bear with me here – I guarantee they aren’t totally crazy to do this!) According to practice manager, Cheree, this process started when Azzore’s CSR, Jennifer, posted a photo of a cute patient to Facebook. Seeing the huge response, Cheree asked Jennifer to keep doing whatever she had done to make such a popular post. If you visit Azzore’s Facebook or Twitter now, you’ll see they’ve continued to post great patient photos & updates consistently ever since. (Read more...)