I see a lot of veterinary hospitals work hard on their social media. Veterinarians are using Twitter to share links & Facebook to announce promotions. Veterinary hospitals have Pinterest accounts with funny and cute images, but still – I get emails from veterinarians daily who are not sure why they’re notsucceeding with social media.
Let’s step back for a moment, and think about some big social media moments. Are you familiar with Grumpy Cat, the perpetually grumpy looking cat whose face is on half the memes you see online?
Grumpy Cat – Imagine if she was your patient!
Do you remember the YouTube video with an owner describing bacon to his dog, teasing him with the details. The owner talks to the dog throughout the video, while the pup laments the fact that he wasn’t give the bacon. That video has over 150 million – yes MILLION – views. What do these two social media sensations have in common? They involve pets.
What does this mean for your veterinary hospital's social media? (Read more...)