The Bayer Veterinary Care Usage study found that the hospitals seeing an increase in veterinary visits had 4 traits in common. These shared characteristics were:
- Ability for client to see the same veterinarian
- Wellness plans
- Marketing & advertising are part of the business strategy
- Active use of social media
The last two factors leading to increased visits are things many practices don't invest enough time in, especially social media. Posting funny photos on Facebook can be fun, but it isn't a marketing strategy for a business. Want to start increasing visits via social media?
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