Even the most assertive clients can be passive…passive about their pets’ healthcare!
Such clients --- and there are many --- contact the practice only when their pets exhibit noticeable symptoms. When clients are unaware that proactive actions and preventive care can have a positive impact on their pets’ longevity and general health, the client and patient suffer. Veterinary professionals must reverse this trend by promoting health by advocating for prevention to achieve better outcomes.
Successfully pitching preventive care to clients is not easy. Guidance and strategy can be an enormous help to veterinary staff. Templates and programs are available to guide professionals through the process. For example, Partners for Healthy Pets offers a Preventive Healthcare Certificate Program that focuses on the tools and resources to communicate the importance of preventive care to clients. Moreover, The VHMA’s Preventive Pet Healthcare, Your guide to becoming a PRACTICE CHAMPION, outlines and proposes steps that can be introduced to promote preventive care.
To ensure that their patients enjoy good health, practices should make preventive care a priority.
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