Fostering a social media presence to educate clients about the value of preventive pet healthcare is an important component of the Preventive Pet Healthcare workbook. There are many advantages to incorporating social media into your practice and it can be effective in changing mindsets and encouraging clients to be more proactive about a pet’s health and care.
Like many things, social media is great, until it’s not great. When is it not great? The impact of social media is diluted when it becomes inefficient and time consuming for the practice and an annoyance for the client. To prevent social media from adversely impacting your efforts and the practice, we’ve identified the issues that often interfere with a business’ efforts to use social media effectively.
Whether you are developing a social media presence or have been an enthusiastic user of Facebook, Twitter and Instagram, by considering the points below as you educate and connect with your clients through various platforms the potential for building stronger relationships and providing clients with good information increases.
Posting Too Many Times on a Daily Basis
If I told you that studies demonstrate that multiple, daily postings do not necessarily result in favorable results, would you breathe a sigh of relief? Well go ahead, take that breath because research show that less is more! When postings are too frequent, there’s a risk that the content becomes white noise---it’s there but clients aren’t paying attention.
Posting successfully means that you are judicious about the posts. Focus on preparing one very good post or find something impactful on the internet and post it. This is the content that will resonate with your clients. For a more thorough understanding of what works, study likes and comments to past posts for a better sense of what moves your clients.
Navigating Without a Map
It’s an oldie, but still a goodie: “If you don’t know where you’re going, you’ll probably end up somewhere else.” Without a social media plan, you may be expending energy that is not necessarily taking you in the right direction. After determining what you hope to with social media, it’s time to move forward with the specifics. The plan need not be elaborate but it should contain references to which social media platforms you will use, the type of content that is important to clients, posting schedule and a component to review the effectiveness of the strategy.
You Are an Island
You have an account but you are not following other related accounts. Quick…find accounts to follow and like content. This give and take is what will make your social media presence vibrant and active.
Too Much Already!!
You are trying to be on too many social media sites and don’t have the staff or content to maintain a presence. Don’t dilute your efforts. Select as many sites as are reasonable given your resources.
With a little thought and forward thinking, social media can play a vital role in furthering your preventive pet healthcare goals.
For free Internet Marketing & Social Media resources be sure to check out the Partners for Healthy Pets website.
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