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PRACTICE CHAMPIONS: Are You Harnessing the Power of Social Media to Connect People to Your Practice?

Posted By Christine Shupe, Monday, March 28, 2016

Ready, set connect! You’ve demonstrated your commitment to promoting preventive pet healthcare by leading the charge to make it a priority in the practice. The team is invested and protocols have been adopted. It’s time to connect the dots by ensuring that your efforts are reaching clients too. Preventive Pet Healthcare: Your guide to becoming a PRACTICE CHAMPION has devoted the final chapter to social media and strategies for using it as a powerful client education and marketing tool.


According to a world-wide internet user study conducted by The Washington Post, nearly half of all internet users are active Facebook users! The implication is clear: Facebook can provide practices with great opportunities for connecting with clients. What…your practice isn’t on Facebook? Don’t delay—sign up for a business Facebook page by going to


If your practice is on Facebook, congratulations! But to make sure Facebook is an asset to the practice, be sure that it is active and maintained regularly. Find out who administers the site and look for a pattern that indicates that information is posted with some regularity and that people are reading the posts and commenting.


If you are interested in creating more activity on Facebook, refer to pages 73-75 of the PRACTICE CHAMPION guide which presents tips for improving a practice’s Facebook traffic. The guide suggests liking other sites, sharing content, targeting posts and more.


Improving your practice’s Facebook presence can benefit even more from a plan. Some items that should be addressed in the plan include: the name of the staff person who will maintain Facebook, a list of possible content for the site that will appeal to clients and pre-written posts tied to topics that will cover the practice for 30-days. Because the level of enthusiasm is usually very high when a new endeavor get underway, having content available and a plan to refer to keeps the momentum going when people get busy and other commitments interfere. For more pointers, turn to page 76 in the guide.


As recommended throughout the guide, any plan is a collaborative process that should be reviewed by a supervisor or practice owner. It is also important review the plan with the entire team so they understand the goals they are working toward,


And while you are looking at the practice’s Facebook page, take time to revisit the practice’s website with a fresh perspective. What kind of impression does it make? Is the information current?  Pointers on conducting the review can be found in the guide on page 78.


As with all of the modules outlined in the guide, each chapter offers a comprehensive implementation strategy. Readers are encouraged to review the strategy and incorporate the steps that make sense to their specific situation.


Preventive Pet Healthcare: Your guide to becoming a PRACTICE CHAMPION is available to VHMA members for $49 and $89 for non-members.


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