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VHMA 2010 Annual Meeting and Conference
September 23-26, 2010
Hilton Savannah DeSoto, Savannah, GA



18 Continuing Education Hours Available
19 Continuing Education Hours Available for CVPMs

THURSDAY, September 23, 2010

9:00 a.m. to 5:00 p.m.  VHMA Board of Directors Meeting (Board Members Only)
6:00 p.m. to 7:00 p.m.  Welcome Reception and Conference Registration


FRIDAY, September 24, 2010

8:00 a.m. to 5:00 p.m. Conference Registration

8:00 a.m. to 9:00 a.m. Continental Breakfast with Exhibitors
8:00 a.m. to 9:00 a.m. Open Committee Meetings (VHMA Committee Information)

9:00 a.m. to 4:00 p.m. General Session
Guest Speaker: Ken Futch, CSP


Take Your Best Shot - Turning Situations into Opportunities
A moment can change a life. Ken’s astonishing true story of how he accidentally shot himself in the head – and how it opened his mind! Hilarious, inspiring and motivating, you will get a (w)hole new perspective on how to turn situations into opportunities.
 - With leaders today facing changing challenges, gain the single greatest motivational tool available for creating passion in the inter-generational workplace.
 - Move beyond the basics and learn the two requirements necessary to create memorable customer service experiences. Discover how to turn that disgruntled customer into a sales opportunity.
 - Enhance the effectiveness of your client education programs and internal staff meetings by utilizing the hidden persuaders that enable powerful presentations. Learn to overcome nervousness, organize material, incorporate humor and handle question and answer sessions.

Both morning and afternoon sessions are entertaining and provocative programs that provide practical principles and techniques for achieving results while “walking the talk.”


12:30 p.m. to 2:00 p.m. Lunch with Exhibitors

4:15 p.m.   VHMA General Membership Meeting
5:15 p.m.    New Member Orientation/Reception
6:00 p.m.    CVPM Board of Directors (Board Members Only)

7:30 p.m. to 9:30 p.m. Emergency/Referral Practice - A Focus Group Study*
Focus Group Facilitator: Darren Osborne, MA

This session is a must for emergency and referral practice managers. Darren Osborne will present the results of the latest VHMA Emergency and Referral Economic Survey. In addition to discussing production and financial benchmarks, the focus group (limited to 25) will explore why emergency and referral hospitals are worth less than general practices. Find out what the most profitable emergency and referral practices are doing to earn the highest profits.


SATURDAY, September 25, 2010


8:00 a.m. to 5:00 p.m. Conference Registration
8:00 a.m. to 9:00 a.m. Continental Breakfast with Exhibitors
8:00 a.m. to 9:00 a.m. CVPM Roundtable Discussions**

      TRACK 1 Fundamentals for New Managers


9:00 a.m. to 12:30 p.m. 


Guest Speaker: Debbie Hill, CVPM

Gold Sponsorship Provided by Merial Limited  


Are You Kidding Me? Why Would They Think That's Okay?
Some of the things that people think are okay defy common sense. We will look at effective tools to guide the constructive management in this area. Job descriptions and employee manuals offer structure for all employees. A review of some “legal stuff” and resources will give you a solid base for dealing effectively with day-to-day people issues.

Embracing the Forest Without Getting Stuck in a Tree
Moving from peer to supervisor. Non-tech managing technicians. Getting and keeping respect from practice owners', associates and employees is a process. Are you looking for help with these common challenges?  There are real tactics for appropriately gaining the respect and authority to develop these relationships. Getting these skills under your belt can set you on a firm career path. We will find solutions, outline career goals and map a plan to get there.


2:00 p.m. to 5:00 p.m.


Roundtable Topics for New Managers


     TRACK 2 Advanced Topics for Veteran Managers


9:00 a.m. to 12:30 p.m.


Guest Speakers: Shelley Johnson, CVPM


Gold Sponsorship Provided by Veterinary Pet Insurance 

Stepping Into Your Management Future
Many practice managers are curious as to the paths their careers may take if and when a practice is sold or if they reach a plateau within the practice. In addition to the responsibility to their current in-practice employers, some practice managers view their in-practice experience as a time to gain valuable knowledge and skills to grow their career and expertise on any main subject vital to veterinary practice management.

Career planning is essential for the advancing professional in veterinary practice management. Currently, there are numerous quality continuing education courses specific to practice management. Beyond day-to-day practice management, there have been few resources to guide individuals in how to take the next steps in moving into consulting, speaking and writing for the profession.
This program offers insight to help you recognize the here and now with your current position; appreciate step-by-step planning for your career path and highlight some of the subtle developments you can grow which can make or break you in a competitive expert arena. Join us for a new program that will deliver excellent information, inspiration and motivation to help capture the best of you!

Whether you are a career practice manager or are considering taking a specialized approach to management, this program will provide you with ideas and tools to help you continue your path to personal and professional rewards.


2:00 p.m. to 5:00 p.m.


Roundtable Topics for Veteran Managers


     TRACK 3 Topics for Emergency and Referral Practices


9:00 a.m. to 12:30 p.m.


Guest Speakers: Lorraine List
Planned in coordination with VESPA/Gold Sponsorship Provided by PurinaCare


Your Emergency/Referral's Practice's Finances: Setting Realistic Goals and Staying on Course
Your referral or emergency practice has monthly financial statements already, but do you really know what to look for and how to spot items needing further review? Do you know how profit and loss, balance sheets and cash flow statements fit together into a single package, and how to design better internal statements? Is your financial data presented in a format that is most informative to the end users? The first part of this program will explore these topics and give you tools for analyzing and using financial information.

The remaining portion focuses on benchmarks for specialty and emergency practices (both what we know and what we wish we knew!) and how to set reasonable goals for key expenses. Identifying critical data points means that management efforts can be aimed toward monitoring what has the greatest impact on profitability and cash flow. But identifying problems and fixing them without creating more issues is always a challenge, so we’ll discuss real world situations and how other practices have dealt with them successfully. Finally, we’ll explore the new benchmark tools available.


2:00 p.m. to 5:00 p.m.


Roundtable Topics for Emergency and Referral Practice Managers

12:30 p.m. to 2:00 p.m. Lunch with Exhibitors
12:30 p.m.  CVPM Informational Meeting

5:15 p.m.  CVPM General Membership Meeting**

7:30 p.m. to 9:30 p.m. CVPM Practice - A Focus Group Study*,**
Focus Group Facilitator: Darren Osborne, MA
The Outliers - this special session for CVPMs will examine the results of the latest VHMA Client Satisfaction and Practice Diagnostic Surveys. This session will go beyond the average statistics to find out what the outliers are doing. What are the top hospitals doing to get the best performance indicators? What goes on in a hospital that has a near perfect client satisfaction score. How do you manage the most profitable hospital in the country? This session will explore both General and Specialty Practices.


SUNDAY, September 26, 2010

8:00 a.m. to 12:30 p.m. Conference Registration
8:00 a.m. to 9:00 a.m. Continental Breakfast


9:00 a.m. to 12:30 p.m. - General Session
Guest Speakers: Louise Dunn and Karen Felsted, CPA, MS, DVM, CVPM


Driving Owner and Team Compliance
Identifying problems and potential solutions in a practice is one thing; actually getting everyone onboard with the proposed changes is another. The process includes recognizing what issues are most important to the practice and to the owners, an understanding of the benefits of the proposed change, identification of the barriers to success and a detailed plan to get there.


 * Separate registration required, attendance is limited.
** Attendance limited to CVPM members only. 

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