WEBINAR: Adding Urgent Care Services - Making a Case for It

When:  Apr 20, 2023 from 13:00 to 14:00 (ET)

Adding Urgent Care Services – Making a Case for It

Thursday, April 20, 2023

1:00 to 2:30 p.m. ET


The past few years have presented opportunities to the veterinary industry like never before. Emergency practices are struggling with overwhelming caseloads, and general practices are booked several weeks to months out. It’s time to reconsider our practice model and service offerings to meet our community’s needs better. Learn why your practice should offer urgent care and how to develop this service to benefit your staff and the creatures (both human and animal) that you serve.

In this webinar, you will learn the following:

  • How to efficiently assess the needs of your community
  • How to determine the cash-money cost of this investment as well as the value to your stakeholders
  • How to create a tailored plan to complement your current business model
  • Advice from practice managers that have implemented new urgent care services


Speaker:  Allison Rye, LVT, CVPM

Allison Rye, LVT, CVPM, is the Hospital Administrator at Bay Beach Veterinary Hospital and Bay Beach Veterinary Emergency Hospital, a general practice and emergency practice, respectively, in Virginia Beach, VA. She received her Veterinary Technician licensure in 2012, and in 2014, a call to do more in veterinary medicine led her to leadership. Allison earned the CVPM certification credential in 2017. Throughout her career, she has developed a deep love and respect for the individuals that work in veterinary medicine. She has made it her life’s goal to make the veterinary industry sustainable for those within it. Strong humans allowed grow create strong businesses to serve the community.

Allison currently serves on the Advisory Board for the local community college, Tidewater Community College Veterinary Technology and Veterinary Assistant programs. She is the Vice President of her neighborhood recreation league, and she has served as a volunteer to the Virginia Aquarium Stranding Team and committees for the Virginia LVT program.

Cost:  Free to Everyone

Sponsored by:



Online Instructions:
Url: http://members.vhma.org/events/register.aspx?id=1719068
Login: Login instructions will be provided in your registration confirmation email. Be sure to save your confirmation email for the day of the event.


Peggy O'Brien
518-433-8911 x2