National Reading Month in honor of Dr. Seuss’ birthday

By Michelle Gonzales-Bryant posted 03-04-2020 08:48


If you have young children, you probably know that March has been designated National Reading Month in honor of Dr. Seuss’ birthday. Whether you are nine or 90, reading regularly is essential. It is entertaining, inspiring and educational. As managers, professional reading is important. It helps to shape our views, it presents new theories to consider and apply, and it provides us with new ideas.

So, what are those in the industry reading? To find out, I reviewed MemberConnect to see what managers are recommending to their colleagues and added a few of my own favorites as well.

The books are listed in no order and arranged by topic.

Interested in improving the office environment? Check out:

  • Attitudes Are Contagious. Are Yours Worth Catching? Dennis E. Mannering with Wendy K. Mannering
  • The Sink: Radical Transformation with One Small Change, Walter Nussbaum and Darren Martin, PHD

How’s your brand? Find out how to build a strong one:

  • The Effective Marketing Manual-Attracting, Creating and Retaining Loyal Clients, J.D. Stowe, DVM

Want to strengthen your leadership skills? See below:

  • The Trust Edge: How Top Leaders Gain Faster Results, Deeper Relationships, and a Stronger Bottom Line, David Horsager
  • Developing the Leaders Around You, John C. Maxwell
  • Leaders Eat Last, Simon Sinek
  • The Way of the Shepherd, Seven Secrets to Managing Productive People, Dr. Kevin Leman and William Pentak

Searching for insights on practice management? See these choices:

  • The Dream Manager, Mathew Kelly
  • Practice Made Perfect: A Guide to Veterinary Practice Management, Marsha L. Henke, John B. McCarthy
  • The Art of Veterinary Practice Management, Mark Opperman, CVPM

Remember the words of Dr. Seuss, “The more that you read, the more things you will know. The more that you learn, the more places you'll go.” 

Happy reading!

VHMA President
Michelle Gonzales-Bryant, CVPM