WEBINAR: 2026 Animal Health Industry Update

On July 16, Brakke Consulting will present a condensed version of the 2026 Industry Overview to members of the VHMA. Brakke Consultants Bob Jones and John Volk will review the following topics:

• Animal Health Industry performance in 2025 and what’s next in 2026.
• Pet Care: Head Winds or Market Correction, which will include veterinary practice performance, a view on the veterinary labor picture, and consolidation.
• What is innovation in the veterinary industry, and how will it get to market?

Guest Speakers:
Robert Jones, Ph.D.
Bob has had a thirty-year career in animal health and is experienced in leading commercial organizations in both the U.S. and international markets, particularly emerging markets. Bob has a great depth of knowledge in both the companion animal and food animal segments. Bob’s focus is on general and strategic consulting, with an emphasis on assisting Brakke clients in assessing their sales forces and improving their competitiveness through people as well as products.

John Volk
John Volk is an expert analyst and project manager. With deep experience in the companion animal, equine and food animal markets, he regularly assists clients with strategy development, evaluation of business opportunities, and due diligence on potential acquisitions. John is also one of Brakke’s most experienced market research experts, managing both proprietary and multi-user studies. He is particularly noted for authoring two landmark reports on the business practices of veterinarians that are widely referenced in the profession.

Cost: Free