Track A: Growing Leaders from Within
Speaker: Amy Newfield, MS, CVT, VTS
Why do we need technician or CSR leaders in our hospitals? How do we go about choosing the best candidate for a leadership position? Once they are in the position how do we ensure their success? If you are looking to promote staff to leadership role or looking to fill a void in your hospital this lecture will review best practices moving staff from the floor to a leadership role. Ensuring their success by avoiding common new leadership pitfalls will also be discussed.
Track B: Take-Aways and Lessons Learned from Implementing A New Pricing Strategy
Speaker: Karen Felsted, CPA, MS, DVM, CVPM, CVA
One of the most important decisions a veterinary practice must make involves setting prices for new products and services and changing existing prices. The impact of these decisions can be significant and far reaching. Strategic Pricing, which relies on a systematic process to translate customer value, costs, strategic objectives, and competitors prices into the right price, can eliminate arbitrary pricing. Join host Karen Felsted, CPA, MS, DVM, CVPM, CVA, as she leads a panel of managers who have experimented with new pricing strategies in their practices.
Panelists will share the inside story on how they decided the product or services that was addressed, the steps used to determine price structure, efforts to elicit staff input, staff training strategies, client response, financial outcomes, and more. During the candid discussion, panelists will offer tips for success and identify barriers that can impact implementation.
When the session concludes, participants will be equipped with insights and information to confidently undertake strategic pricing in their practices.
Track C: Panel Discussion - Career Opportunities for Managers
Moderator: Jake Waas, CVPM
If you ask veterinary hospital managers what they do, most will say that they are responsible for overseeing staff, policies, and finances, but the manager’s role can vary from organization to organization, depending on the size, specialty, and ownership model. Additionally, veterinary management careers are not limited to the practice setting. VHMA has assembled a diverse panel of professionals, including those who have leaped from the practice setting to consulting and industry. The panelists will detail the varied roles they play and will reveal the pathways that got them to where they are now. Whether you are new to the profession or searching for career options, this candid discussion will provide fresh perspectives on the wide range of options available to veterinary practice managers.